Radio – Jordan Rayboy’s Open Road – Season 1, Episode 2
Jordan Rayboy has carved a unique niche that has catapulted him to the top of his industry. Despite his success, he is constantly chipping away at his craft through education, networking and surrounding himself with key strategists.
He opens the show by introducing us to his latest travels; a transparent family glimpse with his wife Jeska; the reason he feels the Pinnacle Society is the best peer group he has ever joined and how you can become a part of it.
We are finally introduced to Ron Magas, a PR specialist that is a key cog in the Jordan Rayboy machine. The difference between PR and advertising is clearly defined and one that you don’t want to miss.
Enjoy!
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RESOURCES
1. Open Road Archives – Jordan Rayboy Radio.
2. The Pinnacle Society – Do you have what it takes?
3. Magus Media Consultants – Getting your brand known.
2 Comments
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I remember reading The Millionaire Next Door in the late 90′s and to this day one of the most important pieces of advice that I can recall was to get your name, essentially your brand, known through various media outlets. Thomas J. Stanley and co-author William D. Danko were taught by the millionaires they interviewed for the book, that people perceive writers, radio hosts, TV guests, etc. as experts in their field.
That is the power of a good PR strategist and I was happy to hear Ron talk about it from his “PR’s” perspective.
Great show Jordan… thanks again!
I appreciate the opportunity that Jordan provided me to explain the pr process and the need for branding. Media relations should be a key aspect to any firm’s business plan. The long term results will be well worth it for you and your business.
Keep rollin Jordan, great show.